Student Affairs Creative Services


Georgia State University is composed of a multitude of units and constituencies with a range of purposes and goals. The visual identity program links the colleges, schools and units to present the institution as a unified community. Creative Services within Student Engagement and Programs offers strategic solutions for marketing and communication needs. The Creative Services team tells the story of each department in Student Engagement and Programs by constructing messages and creating eye-catching design.

Student Engagement and Programs supports the university’s efforts to gain maximum recognition through the consistent use of a logo system and color palette that always displays Georgia State University. The goal of Creative Services is to work with Student Engagement and Programs to create a strong brand identity.

Creative Services continues to update materials on this site, adding information to better understand the branding expectations of the university. Check the website often.

The Creative Services team appreciates the continued support.

Creative Services offers support to all units within Student Engagement and Programs in the following areas:

In order to catch any stylistic inconsistencies, all marketing materials created by units must be approved before use. Please submit proofs in PDF format via email to Gretchen Cannon.

RequestsPrint Media Requests:
Creative Services is happy to create flyers, posters, brochures, banners, t-shirts, giveaways or any printed media to help promote or market a unit within Student Engagement and Programs.

Website SupportWebsite Support:
Creative Services offers consulting, individual and walk-in training, monthly meetings and a wealth of experience to ensure all of the necessary tools are available to help enhance your web presence.

CalendarGeorgia State University Calendar (Localist):
The Georgia State University calendar is a great way to promote upcoming programs and events to the campus community. Creative Services dynamically feeds each calendar into departmental and Student Engagement and Programs websites.

The Georgia State University portal PAWS is one of the main ways students check email and enter GoSolar. Because of this, it is an important to make sure your information is current and up-to-date. Feel free to contact Gretchen Cannon to set up a PAWS editing refresher course.

Social MediaSocial Media:
As the social media outlets continue to gain momentum, let Creative Services help you structure a social media plan, while implementing the University Social Media Guidelines.

Technology HoursTechnology Hours:
Trouble editing in WordPress? Forgot how to edit in PAWS or add events in the calendar? Stop by between 10 a.m. – 12 p.m. on Tuesdays, Student Center East, Suite 211 or email Gretchen Cannon to set up an individual training session.

MeetingCreative Community:
Join Student Engagement and Programs Creative Community! Staff members assigned to printed media, social media, calendar entries, PAWS updates and web editors are invited to monthly meetings in Creative Services to discuss ways to improve the creative processes. Save the date of the next meeting, so you may attend. All are welcome!

Creative Services has created several documents that may help you better understand the Georgia State University branding initiative and improve your creative processes.

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